On 27 March 2026, the government published new national advice for parents on screen use for children aged 0–5, Baby and toddler screen time guidance.
The Best Start in Life aims to help families build healthy screen habits at a time when children’s brains are developing most rapidly.
The guidance is a helpful reminder that online safety is not just about older children and teenagers. The early years are a critical foundation for children’s emotional regulation, communication, attachment and social development, and screen use can either support or undermine that, depending on how it is managed.
Large amounts of unmanaged screen time means children miss out on essentials:
· talking with trusted adults
· playing freely
· developing language and social skills
· getting good‑quality sleep
· adult awareness of a child’s emotional or behavioural cues
The Best Start in Life guidance responds directly to feedback from parents who asked for practical, non‑judgemental support on balancing screen time with play, interaction and rest. It is informed by an independent expert panel report, drawing on research evidence and engagement with parents, carers and practitioners. Rather than promoting a one‑size‑fits‑all approach, the guidance focuses on:
· balance rather than bans
· quality of content, not just quantity
· shared screen use instead of solo viewing
· helping families make informed, realistic choices.